-
In Good Company
View work here.
Mimconnect created "In Good Company," a virtual conference and digital career fair to improve job security for BIPOC individuals and support career growth aspirations.
With guidance from The White House's Initiative on HBCUs, In Good Company garnered over 300+ attendees, with over 50 speakers from varying fields.
Collateral: Panel and track scripting, CTAs, promotional copy, talent scouting, production.
-
Cafe 11
View work here.
FWB, a web3 community, partnered with LVMH/Hennessy to recreate an experience reminiscent of the eclectic gatherings of the 1920s Années Folles movement in Paris. Creatives from numerous fields came to connect, listened in on panel discussions, performed in multiple curated spaces, and sipped on Hennessy’s world-class Paradis cognac in an event spanning from day-to-night.
Café 11 was named one of the best Art Basel events by Nylon Magazine.
Collateral: Creative ideation, styling & beauty, experiential design, production & build-out.
-
Foot Locker x Chromat
View work here.
Foot Locker and Chromat came together to create a day of creativity for a group of young women from Lotus House.
Location: Miami.
Collateral: Creative ideation, brand messaging, one-liner.
-
American Giant
View the work here.
Anyone’s Game. Everyone’s Court: Release of American Giant’s Pickleball Collection.
Collateral: Creative ideation, CTAs, radio promo script, paid media, copy for influencer promo.
-
No.9 Agency x Starcatchers
View the work here.
No.9 Agency is a team of marketing and brand strategists ranging from design professionals, marketing leads, and former CMOs of successful companies. Starcatchers and friends is a premier NFT with cutting-edge Web 3 technology.
Collateral: Brand copywriting & editing, on-site for pre-production, production, and post-production.
-
Envsn Festival
View the work here.
Envsn Festival is an annual "festi-con” championing the self-development of BIPOC Gen-Z & millennial women through music, conversations, and discovery.
Since April, 2022 - January 31st, 2023. Collateral: Organic social posting, captions, creative social media ideation, CTAs, paid media, copy for creative video scripts, research, and sources materials such as images & GIFS.
-
Chase x Envsn
View the work here.
Chase partnered with Envsn Festival for April, May, and June to bring Finance Fridays. This virtual webinar series provided guidance and information on the personal and business finances of the ENVSN audience. These webinars ranged from dialogue on basic knowledge of savings accounts to information about racial equity practices.
Collateral: organic social headlines, social posts, captions, and email blasts on weekly webinars.
-
Saint Lucy Represents
View the work here.
Saint Lucy Represents is a photography agency based in New York City that manages photographers from varying backgrounds and stages within their careers.
Collateral: Digital Marketing: dedicated newsletter blasts, creating and arranging photography portfolios via InDesign, content copy.
-
Telfar
View the work here.
Telfar is a unisex brand popularized by its PVC embossed logo bag.
“Not for you — for everyone.”
Collateral: PDP copy, social media management.
-
InHerSoles
View the work here.
InHerSoles is a minority women-led and created sneaker collective that centers on upholding women in the streetwear and footwear scene.
SneakerScopes was the latest collaboration with Spiritualist Emilia Ortiz, where each astrological sign had a corresponding ‘sneaker horoscope.’
Collateral: Produces written content, proofreads and edits all work written by creators— ensuring accuracy and quality of all copy, research & analysis, copywriting and editing all internal pitch decks, formulating dedicated email blasts, and invites to all events, brand strategy curation, and production.
-
InHerSoles x Atmos
View the work here.
InHerSoles partnered with atmos to create The Royal Garden, a moment for women sneaker collectors to commemorate the Jordan 11 ‘Pure Violet’ release. Hosted at Electric Ladybug Garden in Harlem, New York City, attendees were given handmade flower bouquets and learned gardening practices that keep the community thriving.
Collateral: Brand copywriting, email invites, takeaway cards, on-site for pre-production, production, and post-production, and all social media content detailing the event.
-
Jordan Brand x InHerSoles
View the work here.
In honor of Women's History Month, InHerSoles partnered with Jordan to create a unique high tea experience for 40+ fellow women creatives. Tea with 23 was held at the members-only Soho House in New York City.
Collateral: Brand copywriting, email invites, takeaway cards, on-site for pre-production, production, and post-production, and all social media content detailing the event.
-
Foot Locker x Greenhouse
View the work here.
In conversation with Louis De Guzman and creative Phero, Foot Locker and Greenhouse conducted a discussion in Chicago, IL, for their LDG x New Balance collaboration.
Collateral: Email Invitation.
-
Colorway
View the work here.
Colorway is a marketing agency that challenges the status quo and forefronts the consumer’s voice.
Within A Bright Future, participants involved in the immersive VR donor campaign were guided through three experiential e-rooms showcasing the kidney donation process, all hoping to obtain a donor for digital and virtual designer Anthony Bright.
Collateral: Research & analysis, fact-checking all relevant information, CTAs, and social copy.